Sonesta Essential Hotel Opens in Baton Rouge, LA
Jan 14, 2025 1 min read
Sonesta Continues Expansion of Newest Brand with 25th Opening
NEWTON, MA [January 14, 2025] – Sonesta International Hotels Corporation (Sonesta) today announced the opening of Sonesta Essential Baton Rouge, a 77-room, upper-midscale hotel located at 2949 Varsity Street in Baton Rouge, Louisiana. The hotel is close to attractions such as Louisiana State University (LSU), Baton Rouge Municipal Airport, the Bluebonnet Swamp Nature Center, Mississippi River, USS Kidd Veteran’s Museum and Capitol Park Museum.
“Sonesta is proud to open the 25th Sonesta Essential Hotel just two years from introducing the brand in January 2023,” said Keith Pierce, Sonesta’s EVP and President of Franchise & Development. “The opening of Sonesta Essential Baton Rouge exemplifies the brand’s continued appeal to franchisees seeking growth opportunities with a trusted name.”
Sonesta Essential Hotels provide guests with only the essentials for their stay. Sonesta Essential Hotels feature elevated bedding as part of the brand’s unique sleep program, high-speed complimentary WiFi, complimentary hot breakfast, premium all-day coffee and a fitness center.
Sonesta Essential Baton Rouge guests can earn or redeem points as members of the award-winning Sonesta Travel Pass loyalty program.
ABOUT SONESTA
About Sonesta International Hotels
Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in eight countries. Sonesta owns, manages and/or franchises under The Royal Sonesta; The James, Classico Collection by Sonesta, Sonesta Hotels, Resorts & Cruises; MOD Collection by Sonesta, Sonesta Select; Sonesta Essential, Sonesta ES Suites, Sonesta Simply Suites, Red Lion Hotels, Inns & Suites by Sonesta; Signature Inn by Sonesta; Americas Best Value Inn by Sonesta and Canadas Best Value Inn by Sonesta. Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. For more information about Sonesta, visit Sonesta.com to make a reservation or franchise.sonesta.com to explore joining our portfolio.
