Sonesta Unveils Enhanced Travel Pass Loyalty Program
Newton, MA (April 20, 2023) – Sonesta International Hotels Corporation (Sonesta) today announced enhancements to its guest rewards program, Sonesta Travel Pass. With nearly three million members representing 30% of Sonesta’s total revenue since the inception of Sonesta Travel Pass in 2013, the improved loyalty program includes richer benefits and more value for guests. The enhancements to the award-winning loyalty program include:
- New fourth member tier – Platinum.
- Additional ways to earn with qualified nights or points toward tier status.
- Richer bonus multipliers that deliver value quickly across other tiers (Silver 50%, Gold 75%, Platinum 100%).
- 1,000 points awarded immediately to new members.
“These enhancements build upon our award-winning Sonesta Travel Pass program and allow us to deliver additional value to members with a new elite status tier, upgraded bonus point structure and richer multipliers to make each stay even more rewarding,” said Robin Ruttle, Senior Director, Loyalty & Partnerships of Sonesta. “This is the first phase of many additional improvements planned for the Travel Pass program and we look forward to announcing other exciting benefits to create the most valuable and enjoyable experience possible for our most loyal customers.”
With the newly announced enhancements, Sonesta Travel Pass now includes four status tiers: Bronze, Silver, Gold and Platinum. As members earn points, they unlock more great benefits through Travel Pass’ elite status tiers. The Silver status tier starts at 10 nights or 10,000 points with 50% bonus point structure; Gold status tier starts at 20 nights or 20,000 points with 75% bonus point structure; and Platinum status tier starts at 40 nights or 40,000 points with 100% bonus point structure.
The Travel Pass program also has a new look with a redesigned, modern logo and refreshed imagery that will appear across Sonesta’s paid and owned channels, including display, mobile, video, email, digital out-of-home (in-room television and digital screens) and at properties nationwide when fully deployed. Sonesta expects to add new benefits and personalized experiences, including the ability to book both online and in-app with points, partial night redemption (cash and points), member anniversary and birthday rewards and status gifting in the coming months.
With Sonesta Travel Pass, members will have access to Sonesta’s portfolio of diverse brands at nearly 300 properties nationwide, including The Royal Sonesta, Sonesta Hotel & Resorts, Sonesta Select, Sonesta Essential, Sonesta ES Suites, Sonesta Simply Suites brands and The James, with locations across many of the nation’s top cities and destinations such as Atlanta, Houston, New York, San Francisco, Seattle, Toronto and Washington D.C.
To learn more about Sonesta Travel Pass loyalty program or become a member, please visit Sonesta.com/travel-pass.