Sonesta Expands Footprint in Houston with New Sonesta Essential Hotel
May 07, 2026 2 mins read
SONESTA PROUDLY BRINGS ANOTHER PROPERTY TO THE HOUSTON, TX AREA
NEWTON, MA [May 07, 2026] – Sonesta International Hotels Corporation (Sonesta) today announced the opening of Sonesta Essential HOU Airport Road at Houston Hobby Airport. This 73-room, upper-midscale hotel joins the growing Sonesta portfolio in the greater Houston area.
“Sonesta is proud to bring another property to Texas with the opening of Sonesta Essential HOU Airport Road. This new opening reflects our continued commitment to expanding select service properties in target markets, and our second new opening with this owner this year alone,“ said Keith Pierce, Co-CEO of Sonesta. “Our strategic approach to scaling the Sonesta Essential Hotels brand places properties where we see a growing demand for high-quality accommodations at a reasonable price.”
Sonesta Essential® Hotels brand provides guests with only the essentials for their stay. Sonesta Essential Hotels feature elevated bedding as part of the brand’s unique sleep program, high-speed complimentary WiFi, complimentary hot breakfast, premium all-day coffee and a fitness center.
“We are thrilled to open our second hotel this year with the opening of Sonesta Essential HOU Airport Road at Hobby Airport, a milestone that reflects both the strength of the Houston market and our continued growth with Sonesta,” said Jorge Romo, Chief Executive Officer, Veritas International Capital and owner of Sonesta Essential HOU Airport Road. “This is our fifth hotel within the Sonesta portfolio, and once again we have been impressed by their fast, friendly and flexible team. Their hands-on support and streamlined approach make the conversion process efficient and owner-friendly, allowing us to bring a high-quality, well-positioned hotel to market quickly while delivering the value and consistency today’s travelers expect.”
Guests staying at the Sonesta Essential Hotel HOU Airport Road can earn or redeem points as members of the award-winning Sonesta Travel Pass loyalty program.
ABOUT SONESTA
About Sonesta International Hotels
Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in 10 countries. Sonesta owns, manages and/or franchises under The Royal Sonesta®; The James™, Classico Collection by Sonesta™, Sonesta Hotels, Resorts & Cruises®; MOD Collection by Sonesta™, Sonesta Select®; Sonesta Essential®, Sonesta ES Suites®, Sonesta Simply Suites®, Red Lion Hotels, Inns & Suites by Sonesta®; Signature Inn® by Sonesta; Americas Best Value Inn by Sonesta™ and Canadas Best Value Inn by Sonesta™. Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. Join now at https://www.sonesta.com/join-travel-pass. For more information about Sonesta visit Sonesta.com or to join our portfolio visit Franchise.Sonesta.com, email development@Sonesta.com or call 617.658.1596.
