Chris Trick was appointed SVP/Chief Marketing in September 2020. He has helped franchise companies grow their businesses for over 20 years.

Trick created an integrated campaign to position Sonesta for continued growth as part of the Sonesta Franchise team. This story tells Sonesta’s acquisition of Red Lion, the transition, followed by the launch of four of Sonesta’s legacy brands. In his role with Sonesta, he oversees B2B and B2C initiatives, Revenue Management, Distribution, e-commerce, Field and brand Marketing, and Communications for the franchise division.


Sonesta is one of the fastest-growing hospitality companies in the U.S., currently ranked 8th by Smith Travel Research (STR) with 1,200 properties totaling 100,000 guest rooms across 15 brands in eight countries. You will find nearly 300 hotels under one of Sonesta’s seven brands – Royal Sonesta ; Sonesta Hotels & Resorts ; Sonesta Select ; Sonesta ES Suites ; Sonesta Simply Suites ; Sonesta Posadas del Inca ; Sonesta Cruise Collection – operating in the U.S., Canada, Chile, Colombia, Ecuador, Egypt, Peru, and St. Maarten.

Media Contact