Sonesta Travel Pass Elevates Member Experience with Introduction of TFL Partnership
Oct 15, 2025 3 mins read
Sonesta’s Loyalty Program Adds Exclusive Access to Ticketing Platform and Points Earning Opportunity on Live Event Ticket Purchases
NEWTON, MA [October 15, 2025] – Sonesta International Hotels Corporation (Sonesta) is elevating its award-winning Sonesta Travel Pass loyalty program with an exciting new collaboration. Loyalty program members can now unlock exclusive access to live events through a partnership with TFL the leading technology provider that connects fans with access to hundreds of thousands of live events globally for sports, concerts, festivals, theater, comedy, and more. During the launch, Sonesta Travel Pass members will receive double points (10 points per $1 spend) when purchasing live event tickets powered by TFL.
“The vision for Sonesta Travel Pass has always been to offer members more than hotel rooms,” comments Chris Trick, Chief Marketing & Performance Officer at Sonesta. “As travelers are asking for more for their loyalty, we are constantly looking for opportunities to broaden the experiences available during their travels. Partnering with TFL is a timely and exciting enrichment of Sonesta Travel Pass! We know that many guests are booking stays around special events, sports games and concerts, so why not offer the chance to earn Sonesta Travel Pass points and gain access to all of TFL’s live event experiences.”
With this new partnership, Sonesta Travel Pass members can now earn five points per dollar spent on ticket purchases through a special co-branded platform. This rate is doubled to 10 points per $1 during the launch window on purchases made before the end of the year. TFL eliminates surprise service fees, ensuring the price listed is the final price at checkout. Their worry-free guarantee also promises that every ticket is authentic, and every purchase is risk-free.
“Live events are the most powerful way to turn a trip into a memory,” said Adam Rossbach, President of TFL. “By partnering with Sonesta, we’re giving Sonesta Travel Pass members seamless access to concerts, sports and theater experiences that can transform their amazing hotel stay into something truly unforgettable. Together, we’re meeting travelers where they already are – at the intersection of travel and live entertainment.”
Following recent member experience additions to Sonesta Travel Pass, such as access to Viator global tours and excursions, as well as once in a lifetime experiences brought to members through the partnership with Rolling Stone, Sonesta Travel Pass loyalty members have incredible opportunities to earn points in addition to redeeming them across Sonesta’s portfolio of 13 distinctive brands, which offers travelers a diverse portfolio spanning the upper upscale, lifestyle, upscale, midscale, extended-stay, and economy segments. Additionally, members can enjoy perks such as early check-in/late check-out, complimentary upgrades and Continental breakfast with every stay as they progress through the program loyalty tiers.
ABOUT SONESTA
About Sonesta International Hotels
Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in 10 countries. Sonesta owns, manages and/or franchises under The Royal Sonesta; The James, Classico Collection by Sonesta, Sonesta Hotels, Resorts & Cruises; MOD Collection by Sonesta, Sonesta Select; Sonesta Essential, Sonesta ES Suites, Sonesta Simply Suites, Red Lion Hotels, Inns & Suites by Sonesta; Signature Inn by Sonesta; Americas Best Value Inn by Sonesta and Canadas Best Value Inn by Sonesta. Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. For more information about Sonesta, visit Sonesta.com to make a reservation or franchise.sonesta.com to explore joining our portfolio.
