Classico A Sonesta CollectionHotel Openings / Renovations

Sonesta Executes Deal with Costa Sur Resort in Puerto Vallarta

 Sonesta Executes Deal with Costa Sur Resort in Puerto Vallarta

Sonesta Plans to Add to Classico Soft Brand as First Property in Mexico

NEWTON, MA [May 30, 2024] – Sonesta International Hotels Corporation (Sonesta) today announced it has executed a deal for what will be the Costa Sur Resort – Classico, A Sonesta Collection. The 206-room oceanfront upscale resort is located on a private beach, overlooking the ocean at Banderas Bay, south of Puerto Vallarta, Jalisco, Mexico. The resort is minutes away from local attractions including The Malecón boardwalk, The Church of Our Lady of Guadalupe, Zona Romántica (Old Vallarta) and Rio Cuale Island. The resort will undergo a renovation and be rebranded with the Classico brand, joining the Sonesta portfolio later this year.

“We are proud to announce plans for Sonesta’s first property in Mexico,” said Brian Quinn, Sonesta’s Chief Development Officer. “Sonesta’s continued focus on global expansion, particularly in the LATAM region, demonstrates the company’s commitment to addressing demand from guests and loyalty members for more hotel options in leading vacation destinations.”

Costa Sur Resort & Spa is an all-suite resort featuring ocean-front views within 10 minutes from downtown Puerto Vallarta. Each room offers ocean-front balconies, king or double queen beds and 55-inch smart televisions. The resort’s private beach and ocean lagoon make Costa Sur the only hotel in Puerto Vallarta where guests can snorkel onsite. Costa Sur also has two pools, a bar and a restaurant with ocean views.

“We are incredibly excited to be the first hotel in Mexico to join the Sonesta family. This affiliation is a game-changer for us, putting our hotel on the map and giving us the competitive edge to stand out against other established major brands in Puerto Vallarta. With Sonesta’s exceptional reputation and our commitment to providing outstanding hospitality, we are confident that this will bring unparalleled success and recognition to our hotel,” said Ken Molinaro, Managing Partner of the resort.

Classico, positioned in the upper-upscale segment, blends local authenticity with global appeal. Each Classico property has a distinct identity and offers signature local cuisine, traditional high-touch service and refined interiors. The result is a unique, inviting experience that welcomes guests to immerse themselves in each destination. Costa Sur Resort- Classico, A Sonesta Collection guests will be eligible to earn or redeem points as members of the award-winning Sonesta Travel Pass loyalty program.


Sonesta is one of the fastest-growing hospitality companies in the U.S., currently ranked 8th by Smith Travel Research (STR) with 1,200 properties totaling 100,000 guest rooms across 15 brands in eight countries. You will find nearly 300 hotels under one of Sonesta’s seven brands – Royal Sonesta ; Sonesta Hotels & Resorts ; Sonesta Select ; Sonesta ES Suites ; Sonesta Simply Suites ; Sonesta Posadas del Inca ; Sonesta Cruise Collection – operating in the U.S., Canada, Chile, Colombia, Ecuador, Egypt, Peru, and St. Maarten.

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