Classico Collection by SonestaHotel Openings / Renovations
Sonesta Executes Deal with Costa Sur Resort in Puerto Vallarta
May 30, 2024 2 mins read
Sonesta Executes Deal with Costa Sur Resort in Puerto Vallarta
Sonesta Plans to Add to Classico Soft Brand as First Property in Mexico
NEWTON, MA [May 30, 2024] – Sonesta International Hotels Corporation (Sonesta) today announced it has executed a deal for what will be the Costa Sur Resort, Classico Collection by Sonesta. The 206-room oceanfront upscale resort is located on a private beach, overlooking the ocean at Banderas Bay, south of Puerto Vallarta, Jalisco, Mexico. The resort is minutes away from local attractions including The Malecón boardwalk, The Church of Our Lady of Guadalupe, Zona Romántica (Old Vallarta) and Rio Cuale Island. The resort will undergo a renovation and be rebranded with the Classico brand, joining the Sonesta portfolio later this year.
“We are proud to announce plans for Sonesta’s first property in Mexico,” said Brian Quinn, Sonesta’s Chief Development Officer. “Sonesta’s continued focus on global expansion, particularly in the LATAM region, demonstrates the company’s commitment to addressing demand from guests and loyalty members for more hotel options in leading vacation destinations.”
Costa Sur Resort, Classico Collection by Sonesta is an all-suite resort featuring ocean-front views within 10 minutes from downtown Puerto Vallarta. Each room offers ocean-front balconies, king or double queen beds and 55-inch smart televisions. The resort’s private beach and ocean lagoon make Costa Sur the only hotel in Puerto Vallarta where guests can snorkel onsite. Costa Sur also has two pools, a bar and a restaurant with ocean views.
“We are incredibly excited to be the first hotel in Mexico to join the Sonesta family. This affiliation is a game-changer for us, putting our hotel on the map and giving us the competitive edge to stand out against other established major brands in Puerto Vallarta. With Sonesta’s exceptional reputation and our commitment to providing outstanding hospitality, we are confident that this will bring unparalleled success and recognition to our hotel,” said Ken Molinaro, Managing Partner of the resort.
Classico, positioned in the upper-upscale segment, blends local authenticity with global appeal. Each Classico property has a distinct identity and offers signature local cuisine, traditional high-touch service and refined interiors. The result is a unique, inviting experience that welcomes guests to immerse themselves in each destination. Costa Sur Resort, Classico Collection by Sonesta, A Sonesta Collection guests will be eligible to earn or redeem points as members of the award-winning Sonesta Travel Pass loyalty program.
ABOUT SONESTA
About Sonesta International Hotels
Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in eight countries. Sonesta owns, manages and/or franchises under The Royal Sonesta; The James, Classico Collection by Sonesta, Sonesta Hotels, Resorts & Cruises; MOD Collection by Sonesta, Sonesta Select; Sonesta Essential, Sonesta ES Suites, Sonesta Simply Suites, Red Lion Hotels, Inns & Suites by Sonesta; Signature Inn by Sonesta; Americas Best Value Inn by Sonesta and Canadas Best Value Inn by Sonesta. Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. For more information about Sonesta, visit Sonesta.com to make a reservation or franchise.sonesta.com to explore joining our portfolio.
