Franchising & DevelopmentHotel Openings / Renovations
Sonesta Executes 15 Franchise Agreements in Q1 2024
May 22, 2024 2 mins read
Pipeline Continues to Grow Across 15 Brands with Addition of Over 1,900 Keys in Q1
Newton, MA (May 22, 2024) – Sonesta International Hotels Corporation (Sonesta), the 8th largest hotel company in the U.S., announced the execution of 15 franchise agreements during the first quarter of 2024 spanning several of the company’s brands.
“The 15 signed franchise agreements during the first quarter underscore Sonesta’s momentum as we welcome new owners into our growing portfolio and expand our market presence,” said Keith Pierce, Sonesta’s EVP and the President of Franchise & Development. “With a fast, friendly, and flexible approach and a seamless conversion process for our franchisees, we expect continued growth throughout 2024.”
These new agreements showcase Sonesta’s traction in providing an appealing conversion option when compared to larger competitor brands. Sonesta continues to reinforce its strength as a preferred choice for hotel owners looking to maximize return on investment by enhancing their properties through a new brand.
The 15 new franchise hotels are distributed across Sonesta’s brands, including The James, Sonesta ES Suites, Sonesta Essential, Americas Best Value Inn, Red Lion Hotels, Red Lion Inn & Suites and Sonesta Hotels & Resorts.
“Sonesta inhabits a unique position as a growing hospitality company that distinguishes itself from competitors,” said Brian Quinn, Sonesta’s Chief Development Officer. “With our many years of hotel ownership and operations experience, we have the unique ability to thoughtfully position owners for success and develop trusted working relationships.”
Sonesta provides owners with a range of options across the upper upscale, lifestyle, upscale, midscale, extended-stay and premium economy segments. Sonesta’s continued growth, owner centric approach, market availability and executive accessibility make it a compelling choice for developers.
In addition, all 15 of these new locations will provide new destinations for members to earn and redeem stays through the award-winning loyalty program Sonesta Travel Pass.
ABOUT SONESTA
About Sonesta International Hotels
Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in eight countries. Sonesta owns, manages and/or franchises under The Royal Sonesta; The James, Classico Collection by Sonesta, Sonesta Hotels, Resorts & Cruises; MOD Collection by Sonesta, Sonesta Select; Sonesta Essential, Sonesta ES Suites, Sonesta Simply Suites, Red Lion Hotels, Inns & Suites by Sonesta; Signature Inn by Sonesta; Americas Best Value Inn by Sonesta and Canadas Best Value Inn by Sonesta. Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. For more information about Sonesta, visit Sonesta.com to make a reservation or franchise.sonesta.com to explore joining our portfolio.
