Sonesta Launches Sonesta Travel Pass Planner Perks
May 01, 2025 2 mins read
Rewarding Meeting Planners for Their Loyalty
NEWTON, MA [May 1, 2025] – Sonesta International Hotels Corporation (Sonesta) today announced the launch of Sonesta Travel Pass Planner Perks, a rewarding initiative designed to recognize and benefit meeting planners and group business. Starting today, planners can earn 2 Sonesta Travel Pass points per $1 spent on contracted guest rooms, meeting rooms, food, beverages, and audio/visual charges for qualifying events at participating hotels in the Sonesta portfolio.
“At Sonesta, we understand the crucial role that meeting planners play in bringing people together, and we are committed to recognizing their efforts through our new Sonesta Travel Pass Planner Perks,” said Brian Macaluso, Sonesta’s Vice President of Global Sales. “This program is designed to reward their contribution to ensure that every meeting is a memorable experience. Whether you are planning a meeting or event, traveling for business or pleasure, or need accommodations for 10 or 500, you can always count on Sonesta to be Flexible, Innovative, Reliable, Swift and Transparent (FIRST).”
This incentive imposes no minimum spend requirement, making it accessible for contracted events of all sizes. Points may be used towards room stays with Sonesta Travel Pass, Sonesta’s guest loyalty program.
Meeting planners can start earning rewards immediately by booking their next event at events.sonesta.com.
ABOUT SONESTA
About Sonesta International Hotels
Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in nine countries. Sonesta owns, manages and/or franchises under The Royal Sonesta; The James, Classico Collection by Sonesta, Sonesta Hotels, Resorts & Cruises; MOD Collection by Sonesta, Sonesta Select; Sonesta Essential, Sonesta ES Suites, Sonesta Simply Suites, Red Lion Hotels, Inns & Suites by Sonesta; Signature Inn by Sonesta; Americas Best Value Inn by Sonesta and Canadas Best Value Inn by Sonesta. Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. For more information about Sonesta, visit Sonesta.com to make a reservation or franchise.sonesta.com to explore joining our portfolio.
