Sonesta Names Christopher Trick as New Chief Marketing & Performance Officer
Aug 22, 2024 2 mins read
Appointment of Hospitality Professional Creates New Role on Sonesta Executive Leadership Team
NEWTON, MA [August 22, 2024] – Sonesta International Hotels Corporation (Sonesta) today announced the appointment of Christopher Trick as Chief Marketing & Performance Officer. In this new role, he will lead the company’s greater marketing and revenue focused efforts, underscoring Sonesta’s continued growth and maturity as an organization.
“We congratulate Christopher Trick on his new role as Chief Marketing & Performance Officer, a key position that marks an exciting new chapter for Sonesta,” said John Murray, CEO of Sonesta. “Chris is known industry-wide for his energetic and enthusiastic leadership, collaborative spirit, and data-driven yet creative approach. We are confident that in this new position on our leadership team, he will continue to successfully execute his strategic and competitive vision for the company, further amplifying Sonesta’s presence through innovative marketing solutions.”
Mr. Trick assumes this new role after four successful years as Sonesta SVP and Chief Marketing Officer, managing brand marketing & media (B2C & B2B), e-Commerce, product development, public relations, field marketing, distribution and channel management services. For more than 20 years, he has helped hospitality companies grow their business footprints. He is a specialist in customer experience, acquisition and retention, consumer engagement, brand strategy and all aspects of hospitality marketing. Under his leadership, earlier this year Sonesta relaunched Sonesta.com as a single storefront for all 13 brands and rolled out the award-winning Sonesta Travel Pass program across the Red Lion legacy brands in March.
Prior to joining Sonesta, Mr. Trick worked in various roles including marketing, brands, sales, distribution, revenue management and loyalty at Red Lion Hotels Corporation, Realogy, Marriott International, Wyndham Hotel Group, La Quinta and IHG.
ABOUT SONESTA
About Sonesta International Hotels
Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in eight countries. Sonesta owns, manages and/or franchises under The Royal Sonesta; The James, Classico Collection by Sonesta, Sonesta Hotels, Resorts & Cruises; MOD Collection by Sonesta, Sonesta Select; Sonesta Essential, Sonesta ES Suites, Sonesta Simply Suites, Red Lion Hotels, Inns & Suites by Sonesta; Signature Inn by Sonesta; Americas Best Value Inn by Sonesta and Canadas Best Value Inn by Sonesta. Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. For more information about Sonesta, visit Sonesta.com to make a reservation or franchise.sonesta.com to explore joining our portfolio.
