KEITH PIERCE, Executive Vice President Sonesta

Keith Pierce was named Executive Vice President and President of Franchise & Development for Sonesta, effective March 2021. As a 35-year veteran, He oversees the day-to-day franchise operation of Sonesta and Red Lion Hotels.

He directs the franchise and development team and liaises with property owners and franchisees. His focus includes defining Sonesta’s expansion into franchising in the Americas and continuing the portfolio’s growth as the company pursues sustained growth and a larger global footprint. He is a member of the 2022 AHLA Board of Directors.


Sonesta is one of the fastest-growing hospitality companies in the U.S., currently ranked 8th by Smith Travel Research (STR) with 1,200 properties totaling 100,000 guest rooms across 15 brands in eight countries. You will find nearly 300 hotels under one of Sonesta’s seven brands – Royal Sonesta ; Sonesta Hotels & Resorts ; Sonesta Select ; Sonesta ES Suites ; Sonesta Simply Suites ; Sonesta Posadas del Inca ; Sonesta Cruise Collection – operating in the U.S., Canada, Chile, Colombia, Ecuador, Egypt, Peru, and St. Maarten.

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