KEITH PIERCE
Dec 13, 2023 1 min reead
Keith Pierce was named Executive Vice President and President of Franchise & Development for Sonesta, effective March 2021. As a 35-year veteran, He oversees the day-to-day franchise operation of Sonesta and Red Lion Hotels.
He directs the franchise and development team and liaises with property owners and franchisees. His focus includes defining Sonesta’s expansion into franchising in the Americas and continuing the portfolio’s growth as the company pursues sustained growth and a larger global footprint. He is a member of the 2022 AHLA Board of Directors.
ABOUT SONESTA
About Sonesta International Hotels
Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in eight countries. Sonesta owns, manages and/or franchises under The Royal Sonesta; The James, Classico Collection by Sonesta, Sonesta Hotels, Resorts & Cruises; MOD Collection by Sonesta, Sonesta Select; Sonesta Essential, Sonesta ES Suites, Sonesta Simply Suites, Red Lion Hotels, Inns & Suites by Sonesta; Signature Inn by Sonesta; Americas Best Value Inn by Sonesta and Canadas Best Value Inn by Sonesta. Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. For more information about Sonesta, visit Sonesta.com to make a reservation or franchise.sonesta.com to explore joining our portfolio.
