Elizabeth Harlow was appointed Chief Brand Officer for Sonesta International Hotels Corporation in May 2021. She specializes in building and defining the Sonesta brands, analyzing the loyalty program to articulate the value proposition and engagement strategy clearly, and optimizing the over-arching user experience throughout the customer journey.

With over two decades in brand strategy and marketing, Harlow has mastered the perfect juxtaposition of brand, service, and luxury while seamlessly driving financial results.


Sonesta is one of the fastest-growing hospitality companies in the U.S., currently ranked 8th by Smith Travel Research (STR) with 1,200 properties totaling 100,000 guest rooms across 15 brands in eight countries. You will find nearly 300 hotels under one of Sonesta’s seven brands – Royal Sonesta ; Sonesta Hotels & Resorts ; Sonesta Select ; Sonesta ES Suites ; Sonesta Simply Suites ; Sonesta Posadas del Inca ; Sonesta Cruise Collection – operating in the U.S., Canada, Chile, Colombia, Ecuador, Egypt, Peru, and St. Maarten.

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