ELIZABETH HARLOW
Dec 13, 2023 1 min reead
Elizabeth Harlow was appointed Chief Brand Officer for Sonesta International Hotels Corporation in May 2021. She specializes in building and defining the Sonesta brands, analyzing the loyalty program to articulate the value proposition and engagement strategy clearly, and optimizing the over-arching user experience throughout the customer journey.
With over two decades in brand strategy and marketing, Harlow has mastered the perfect juxtaposition of brand, service, and luxury while seamlessly driving financial results.
ABOUT SONESTA
About Sonesta International Hotels
Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in eight countries. Sonesta owns, manages and/or franchises under The Royal Sonesta; The James, Classico Collection by Sonesta, Sonesta Hotels, Resorts & Cruises; MOD Collection by Sonesta, Sonesta Select; Sonesta Essential, Sonesta ES Suites, Sonesta Simply Suites, Red Lion Hotels, Inns & Suites by Sonesta; Signature Inn by Sonesta; Americas Best Value Inn by Sonesta and Canadas Best Value Inn by Sonesta. Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. For more information about Sonesta, visit Sonesta.com to make a reservation or franchise.sonesta.com to explore joining our portfolio.
