CHRIS TRICK
Dec 13, 2023 1 min reead
Chris Trick was appointed Chief Marketing and Performance Officer in August 2024. For the last four years, he has served as Chief Marketing Officer and now oversees Sonesta’s Marketing and Distribution teams. Trick has helped franchise companies grow their businesses for over twenty years.
Trick created an integrated campaign to position Sonesta for continued growth as part of the Sonesta Franchise team. This story tells of Sonesta’s acquisition of Red Lion, the transition, and the launch of four of Sonesta’s legacy brands. In his role with Sonesta, he oversees B2B and B2C initiatives, Revenue Management, Distribution, e-commerce, Field and brand Marketing, and Communications for the franchise division.
ABOUT SONESTA
About Sonesta International Hotels
Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in eight countries. Sonesta owns, manages and/or franchises under The Royal Sonesta; The James, Classico Collection by Sonesta, Sonesta Hotels, Resorts & Cruises; MOD Collection by Sonesta, Sonesta Select; Sonesta Essential, Sonesta ES Suites, Sonesta Simply Suites, Red Lion Hotels, Inns & Suites by Sonesta; Signature Inn by Sonesta; Americas Best Value Inn by Sonesta and Canadas Best Value Inn by Sonesta. Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. For more information about Sonesta, visit Sonesta.com to make a reservation or franchise.sonesta.com to explore joining our portfolio.
