Sonesta Loyalty Program

"As a growing hospitality company, Sonesta has an in-depth understanding of markets across the country, which we can leverage to promote the success of our franchisees."

Brian Quinn Chief Development Officer

"Today, loyalty matters than ever. And people want to be rewarded and recognized as a part of the service and guest experience. "

Chris Trick Chief Marketing and Performance Officer

Sonesta launched Sonesta Franchising, its expanded global hotel franchising organization, in 2021 and now has more than 1,100 hotels worldwide across 13 brands. Working with franchisees has been critical to its growth. However, “ I was adamant that working with the company meant not having to deal with the sometimes-onerous brand standards lodging companies exact. We are trying to make brand standards and PIPs that don’t drive franchisees out of business.”

John Murray President and CEO Sonesta International Hotels