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Sonesta Executes 19 Franchise Agreements in Q2 2024
Jul 31, 2024 2 mins read
New Development Continues Across 13 Brands Adding Over 1,600 New Keys to Pipeline
Newton, MA (July 31, 2024) – Sonesta International Hotels Corporation (Sonesta), the 8th largest hotel company in the U.S., announced the execution of 19 franchise agreements during the second quarter of 2024 spanning six of the company’s 13 brands.
“These signed franchise agreements executed in Q2 bolster our presence in certain key markets and represent the introduction of several new owners to Sonesta,” said Keith Pierce, Sonesta’s EVP and President of Franchise & Development. “The franchise accessibility of Sonesta’s diverse brands are fueling new development across the portfolio and creating opportunities for new franchisees across multiple market segments.”
The execution of these agreements showcases Sonesta’s continued expansion efforts nationwide. Operating under a fast, friendly and flexible growth model, Sonesta reinforces its position as a preferred choice for hotel owners looking to enhance their properties.
The 19 new franchise hotels are distributed six Sonesta brands, including Sonesta Essential (5), Americas Best Value Inn by Sonesta (5), Knights Inn (5), Sonesta Hotels & Resorts (2), MOD Collection by Sonesta (1) and Sonesta Simply Suites (1).
“Sonesta’s unique approach to market segmentation and differentiation distinguishes us from competitors and promotes opportunities for our franchisees to stand out in each market,” said Brian Quinn, Sonesta’s Chief Development Officer. “Our diversified offerings across key industry segments cater to all types of travelers and owners, bringing reasonable and effective brand standards to the table that help ensure hotels are primed for seamless conversions to Sonesta brands.”
Sonesta provides owners with a range of options across the upper upscale, lifestyle, upscale, midscale, extended-stay and premium economy segments. Sonesta’s ongoing growth plans, owner centric approach, market availability and executive accessibility make it a compelling choice for developers.
Most of these new locations will provide new destinations for members to earn and redeem stays through the award-winning loyalty program Sonesta Travel Pass. Knights Inn hotels are not a part of the singular loyalty program.
ABOUT SONESTA
About Sonesta International Hotels
Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in eight countries. Sonesta owns, manages and/or franchises under The Royal Sonesta; The James, Classico Collection by Sonesta, Sonesta Hotels, Resorts & Cruises; MOD Collection by Sonesta, Sonesta Select; Sonesta Essential, Sonesta ES Suites, Sonesta Simply Suites, Red Lion Hotels, Inns & Suites by Sonesta; Signature Inn by Sonesta; Americas Best Value Inn by Sonesta and Canadas Best Value Inn by Sonesta. Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. For more information about Sonesta, visit Sonesta.com to make a reservation or franchise.sonesta.com to explore joining our portfolio.
