New YorkSonesta Hotels, Resorts & Cruises

The Fifty Sonesta Hotel New York Unveils the Blossom & Bloom Floral Retreat Suite In Partnership with National Tree Company

New over-the-top floral-filled signature suite is set to welcome guests for a

blooming spring escape in New York City starting April 14

NEW YORK, NY (April 16, 2025) The Fifty Sonesta Hotel New York introduces the new Blossom & Bloom Floral Retreat, transforming a premium one-bedroom suite into an immersive botanical sanctuary that celebrates spring’s arrival in Manhattan. This sophisticated urban oasis, created in partnership with National Tree Company and designed by esteemed floral designer Michael Day from Hybrid Floral, is a perfect backdrop to those enjoying the warmer weather in New York City – whether that be mother + daughter duos for Mother’s Day, girlfriend getaways or intimate bridal showers. The Blossom & Bloom Floral Retreat offers guests a unique garden escape in the heart of city, which offers a variety of flower-filled experiences including cherry blossom peeping, flower markets, and more all throughout Manhattan.

“The Blossom & Bloom Floral Retreat transforms the traditional suite experience into a living artwork that captures spring’s natural beauty,” said Simon Chapman, General Manager of The Fifty Sonesta New York. “It’s a sensory experience and peaceful oasis where guests can unwind and create lasting memories.”

The floral retreat is designed to transport guests into a dreamy garden escape and fully immerse themselves in the beauty of spring blossoms. In collaboration with National Tree Company, the “Bloom Where You Wander” green wall sets the perfect backdrop to enjoy photo opportunities and floral inspired rosé. Welcome gift includes floral tote bag filled with spring renewal amenities including scented shower steamers, eye gels, floral coloring journal, and flower inspired F&B, including lavender infused chocolate and blooming flower tea, all available to enjoy on a private terrace with sweeping city views.

This is The Fifty Sonesta’s latest signature suite, following the successful Merry & Bright Holiday Suite that debuted in November 2024.The hotel has plans to continue the seasonal transformation of this over-the-top suite with exciting activations throughout the year.

“We’re thrilled to continue our partnership with The Fifty Sonesta Hotel,” said Chris Butler, CEO of National Tree Company. “Our company offers decorative pieces for display in spring, summer, fall and beyond, and this is a wonderful opportunity to showcase the creative ways our products can be used.”

The Fifty Sonesta Hotel New York is defined by its modern architecture, well-appointed interior décor, and personalized customer service. The hotel’s eclectic room accommodations are suited for family gatherings and fitted like a business-ready living room — a place to meet, relax, and regroup in Midtown East. The property is conveniently located in bustling midtown NYC, just blocks from Rockefeller Center, Times Square, the Theater District, Fifth and Madison Avenue Shopping, popular eateries, and the most famous landmarks.

The suite is available for a limited time on stays from April 14 – June 30, 2025, and also includes daily European Continental breakfast for two in The Fifty Sonesta’s second-floor Club Room.

Rates start at $699/night. To book the Blossom & Bloom Floral Retreat, visit The Fifty Sonesta New York website using promo code BLOOM.

ABOUT SONESTA

About Sonesta International Hotels

Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in eight countries. Sonesta owns, manages and/or franchises under The Royal Sonesta; The James, Classico Collection by Sonesta, Sonesta Hotels, Resorts & Cruises; MOD Collection by Sonesta, Sonesta Select; Sonesta Essential, Sonesta ES Suites, Sonesta Simply Suites, Red Lion Hotels, Inns & Suites by Sonesta; Signature Inn by Sonesta; Americas Best Value Inn by Sonesta and Canadas Best Value Inn by Sonesta. Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. For more information about Sonesta, visit Sonesta.com to make a reservation or franchise.sonesta.com to explore joining our portfolio.

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