Sonesta Executes 30 Franchise Agreements in Q3 2024

Growth Continues Across Seven Brands, Adding Nearly 2,150 Keys to the Pipeline

Newton, MA (October 28, 2024) – Sonesta International Hotels Corporation (Sonesta), the 8th largest hotel company in the U.S., today announced the execution of 30 new franchise agreements during the third quarter of 2024, representing growth at seven of the company’s 13 distinctive brands.

“With 30 franchise agreements executed in Q3, Sonesta continues to expand across key markets and strengthen relationships with both existing and new ownership groups,” said Keith Pierce, Sonesta’s EVP and President of Franchise & Development. “The versatility of Sonesta’s brand offerings and our franchise-friendly approach create new opportunities across several market segments.”

Sonesta’s continued franchise growth underscores its success in expanding its footprint across the U.S., which is supported by its flexible and responsive model that appeals to hotel owners seeking to enhance the performance of and guest experience at their properties.

The 30 new franchised hotels are distributed across seven of Sonesta’s brands, including:

“Sonesta’s strategic focus on market segmentation and brand differentiation positions our franchisees for success,” said Brian Quinn, Sonesta’s Chief Development Officer. “With diverse offerings spanning multiple industry segments, our tailored approach enables owners to effectively meet the needs of their market, while benefiting from flexible brand standards that are designed to facilitate smooth conversions.”

Sonesta provides owners with a range of options across the upper upscale, lifestyle, upscale, midscale, extended-stay and premium economy segments. Sonesta’s continued growth, owner centric approach, market availability and executive accessibility make it a compelling choice for developers.