Franchising & DevelopmentRoyal SonestaSonesta ES SuitesSonesta Hotels & ResortsSonesta SelectSonesta Simply Suites
Sonesta Announces The Addition of Over 100 Hotels To Portfolio
Dec 02, 2020 3 mins read
Sonesta Launches New Brand, Sonesta Simply Suites
Newton, MA (December 2, 2020) – Sonesta International Hotels Corporation announced the addition of 102 properties to its global hotel portfolio. 99 of the hotels have already been reflagged as Sonesta on 12/1, and the three remaining hotels, located in Canada and Puerto Rico, will be reflagged later in the month. All the hotels are owned by Service Properties Trust (Nasdaq: SVC).
As a result of this expansion, Sonesta will be introduced in over a dozen new North American cities, including:
- Dallas, TX – Sonesta Simply Suites Dallas Galleria; Sonesta Simply Suites Dallas Las Colinas
- Denver, CO – Sonesta Denver Downtown
- Las Vegas, NV – Sonesta Simply Suites Las Vegas Convention Center
- Los Angeles, CA – Sonesta Los Angeles Airport LAX
- Milwaukee, WI – Sonesta Milwaukee West Wauwatosa
- Portland, OR – Royal Sonesta Portland Downtown
- San Juan, Puerto Rico – Royal Sonesta San Juan Puerto Rico Resort
- Seattle, WA – The Alexis Royal Sonesta Hotel Seattle
- Toronto, Canada – The Yorkville Royal Sonesta Hotel
- Washington D.C. – Royal Sonesta Washington DC Dupont Circle
Expanding upon its existing hotel brands: Royal Sonesta, distinctive full-service destinations; Sonesta Hotels & Resorts, full-service hotels and resorts, and Sonesta ES Suites, Sonesta premier extended stay accommodations; Sonesta has announced a new brand Sonesta Simply Suites, a more focused extended-stay offering. Sonesta Simply Suites will initially launch with over 60 locations, making it one of the largest U.S. hotel brand launches in history.
The Sonesta expansion also includes an extended presence in a number of key U.S. cities and states, including:
- Atlanta – seven new hotels were added, increasing Sonesta’s presence to 12 total hotels in the greater Atlanta area.
- Chicago – seven new hotels were added, including Royal Sonesta Chicago River North and The Allegro Royal Sonesta Chicago West Loop increasing Sonesta’s presence to 12 total hotels in the Chicago area.
- Detroit – four new hotels were added, increasing Sonesta’s presence to six total hotels in the greater Detroit area.
- Florida – six new properties were added, increasing brand presence in the state to nine.
- Houston – four new Sonesta Simply Suites were added, increasing the company’s presence to seven hotels in Sonesta’s Houston portfolio and 19 hotels in the state of Texas.
“I am excited to have the opportunity to expand our national presence, including the addition of over a dozen new destinations, including our first locations in Washington D.C., Los Angeles, Dallas, and Las Vegas. We are also entering the Canadian market for the first time with two Toronto hotels, and adding a resort in San Juan, Puerto Rico,” said Carlos Flores, President and CEO, Sonesta International Hotels Corporation. “The introduction of our new brand, Sonesta Simply Suites, will allow us to strengthen our foothold in the extended stay arena catering to travelers who require a modest longer-term option.”
ABOUT SONESTA
About Sonesta International Hotels
Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in eight countries. Sonesta owns, manages and/or franchises under The Royal Sonesta; The James, Classico Collection by Sonesta, Sonesta Hotels, Resorts & Cruises; MOD Collection by Sonesta, Sonesta Select; Sonesta Essential, Sonesta ES Suites, Sonesta Simply Suites, Red Lion Hotels, Inns & Suites by Sonesta; Signature Inn by Sonesta; Americas Best Value Inn by Sonesta and Canadas Best Value Inn by Sonesta. Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. For more information about Sonesta, visit Sonesta.com to make a reservation or franchise.sonesta.com to explore joining our portfolio.