Franchising & DevelopmentSonesta Select
Sonesta Adds Nine More Hotels and Launches New Brand: Sonesta Select
Dec 15, 2020 3 mins read
Launch of Sonesta Select Grows U.S. Portfolio to Five Brands and Over 200 Destinations
Newton, MA (December 15, 2020) – Sonesta International Hotels Corporation is excited to introduce nine new hotels to its growing portfolio of U.S. destinations and the launch of the company’s latest brand, Sonesta Select. Sonesta Select is an upscale, focused-service brand designed to deliver the same authentic award-winning hospitality Sonesta is known for.
Earlier today, Sonesta welcomed guests to the first nine Sonesta Select hotels, with over 60 additional locations slated to complete the brand’s launch in early 2021. With these additions, Sonesta adds new properties in its existing markets of Atlanta, GA; Boston, MA; Chicago, IL; Fort Worth, TX, and Washington, D.C. while also expanding its footprint to include Raleigh–Durham, NC; Chattanooga, TN; and Spartanburg, SC. Conveniently located close to area airports, business hubs, bustling urban cores, and picturesque suburban neighborhoods, Sonesta Select hotels will cater to markets throughout the U.S with strong business and leisure demand.
The new upscale focused-service brand Sonesta Select will join Sonesta’s four other brands in the U.S.: Royal Sonesta, distinctive full-service hotels; Sonesta Hotels & Resorts, full-service destinations, Sonesta ES Suites, premier extended stay accommodations; and the recently introduced Sonesta Simply Suites, a curated extended-stay offering, introduced with its 60-hotel launch earlier this month. By early 2021, Sonesta Select with over 70 destinations will have completed another one of the largest hospitality brand launches in the U.S. – adding to Sonesta’s recent significant growth.
“We’re excited about the continued rapid growth of our portfolio of hotels and the launch of our newest brand Sonesta Select,” said Carlos Flores, President and CEO, Sonesta International Hotels Corporation. “This upscale focused-service brand is designed to be a prudent choice for travelers seeking affordable comfort, modern convenience, and Sonesta’s signature hospitality.”
Sonesta Select features thoughtfully designed spaces meant to encourage guests to feel at home while satisfying their needs and enriching their life while on the road. Generously sized rooms and well-crafted common areas provide space for guests to spread out, help get work done or relax. From an early morning cappuccino to a well-earned evening cocktail or a late-night snack, Sonesta Select is designed to please and reward its guests. Sonesta Select will make their time away from home personal and unique.
Featuring a portfolio of diverse and distinctive properties as unique as its guests, there is no typical Sonesta. Found in many of the most memorable destinations in the world, Sonesta proudly exceeds guest expectations by delivering an authentic experience time and time again. Visit Sonesta.com/growth for a full list of new hotels and the latest brand news, information on the Sonesta Travel Pass guest loyalty program, or to book a stay.
ABOUT SONESTA
About Sonesta International Hotels
Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in eight countries. Sonesta owns, manages and/or franchises under The Royal Sonesta; The James, Classico Collection by Sonesta, Sonesta Hotels, Resorts & Cruises; MOD Collection by Sonesta, Sonesta Select; Sonesta Essential, Sonesta ES Suites, Sonesta Simply Suites, Red Lion Hotels, Inns & Suites by Sonesta; Signature Inn by Sonesta; Americas Best Value Inn by Sonesta and Canadas Best Value Inn by Sonesta. Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. For more information about Sonesta, visit Sonesta.com to make a reservation or franchise.sonesta.com to explore joining our portfolio.