Sonesta Checks in a New Generation of Travelers with ‘Young Royals’ Programming

Royal Sonesta Hotels Invite Young Travelers to Trade Ordinary Hotel Experiences for Crowns, Quests, Castles, and One-of-a-Kind Family Adventures

NEWTON, MA [October 5, 2026] – Sonesta International Hotels Corporation (Sonesta) today announced the launch of ‘Young Royals’, a new family-focused program that transforms a hotel stay into an imaginative royal adventure from check-in to check-out.

Designed for the next generation of travelers, Young Royals invites children to play, create, and explore through a series of immersive experiences inspired by the distinctive character of Royal Sonesta properties.

The adventure begins the moment families arrive. Young Royals can be crowned for their stay, embark on property-wide quests, meet royal mascots, and discover surprises designed to create lasting moments that families will remember long after checkout.

Young Royals offerings include:

• Once Upon a Stay: A specially created Young Royals coloring and storybook introduces children to a cast of royal mascots and destinations through whimsical illustrations and interactive activities, encouraging family bonding, creativity, and imagination.
• Meet the Royal Court: Young Royals receive a cuddly plush stuffed animal based on the property’s locally inspired mascot to serve as their official companion during their stay. The mascot brings the program and the destination to life through storytelling, activities, and photo-worthy moments around the hotel.
• Crown Yourself Royalty: No royal check-ins without a crown. A hands-on crown-making kit lets kids design their own royal headwear and wear their new title proudly throughout the hotel and at home as a keepsake.
• A Castle Fit for Young Royalty: Expect some royal surprises, including dedicated play spaces and in-room or banquet-room castle setup designed to deliver a major “wow” moment for young travelers.
• The Royal Quest: Once officially crowned, Young Royals can set out on a property-wide scavenger hunt filled with clues, challenges, and storytelling. The interactive adventure encourages families to explore the hotel, its amenities, and hidden gems along the way.
• Dine Like Royalty: Mealtime gets a royal upgrade with dedicated Young Royals food and beverage offerings, including a kid-friendly menu and branded cups designed to make dining at the hotel feel like part of the adventure.

The Young Royals program will debut at select Royal Sonesta properties, including Royal Sonesta Boston, Royal Sonesta Chicago Downtown, Royal Sonesta San Juan, Royal Sonesta Washington, DC Capitol Hill, The Benjamin Royal Sonesta New York, and The Yorkville Royal Sonesta Hotel Toronto.