Sonesta Welcomes Signature Inn Socorro to Its Growing Portfolio
Sep 10, 2026 2 mins read
NEWTON, MA (September 10, 2026) – Sonesta International Hotels Corporation (Sonesta) today announced the official opening of Signature Inn Socorro, bringing its distinct, retro-inspired upper-economy brand to New Mexico This exterior corridor hotel completed a recent renovation across all 95 guest rooms.
Strategically located in the heart of Socorro, the hotel offers a unique blend of vibrant, nostalgic design and modern travel essentials, making it an ideal hub for both road-trippers and business travelers exploring the Southwest. Visitors are drawn to Socorro’s charming small-town atmosphere, proximity to the breathtaking Bosque del Apache National Wildlife Refuge, and exceptional opportunities for birdwatching, hiking, and photography.
“The opening of Signature Inn Socorro highlights Sonesta’s continued growth and commitment to expanding our footprint in high-traffic, popular leisure destinations,” said Keith Pierce, Co-CEO of Sonesta. “This property captures the unique spirit of New Mexico, providing travelers with a dependable, affordable, and delightfully retro lodging experience.”
Signature Inn® by Sonesta summons the golden age of travel and adds a retro-modern twist to provide a unique and comfortable experience. The brand competes with upper economy and midscale brands for road trip destinations, coastal towns and urban locations. Rooted in nostalgia and designed with mid-century influences, Signature Inn invites guests to “Stay Outside Ordinary.”
Guests of Signature Inn Socorro can earn or redeem points as members of the award-winning Sonesta Travel Pass guest loyalty program.
ABOUT SONESTA
About Sonesta International Hotels
Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in 11 countries. Sonesta owns, manages and/or franchises under The Royal Sonesta®; The James™, Classico Collection by Sonesta™, Sonesta Hotels, Resorts & Cruises®; MOD Collection by Sonesta™, Sonesta Select®; Sonesta Essential®, Sonesta ES Suites®, Sonesta Simply Suites®, Red Lion Hotels, Inns & Suites by Sonesta®; Signature Inn® by Sonesta; Americas Best Value Inn by Sonesta™ and Canadas Best Value Inn by Sonesta™. Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. Join now at https://www.sonesta.com/join-travel-pass. For more information about Sonesta visit Sonesta.com or to join our portfolio visit Franchise.Sonesta.com, email development@Sonesta.com or call 617.658.1596.
