Sonesta Executes Agreement for New Hotel in Curaçao
Jan 09, 2026 1 min read
NEWTON, MA [January 9, 2026] – Sonesta International Hotels Corporation (Sonesta) today announced the deal execution for a new Sonesta Hotel in Curaçao near Jan Thiel Beach and Willemstad.
“This deal marks Sonesta’s most recent foray into Curaçao and is reflective of our broader commitment to continued expansion in Latin America and the Caribbean,” said Keith Pierce, Sonesta’s EVP and President of Franchise & Development. “We are excited to expand Sonesta’s footprint in the beautiful island of Curaçao, expanding the portfolio’s strength and brand awareness in a highly sought after destination.”
Sonesta is a familiar name in the Dutch Caribbean, having operated hotels in Aruba, Bonaire and Curaçao in the 1990s and again in 2015-2016 in Curacao. The new hotel is expected to join the Sonesta portfolio in early Q2.
Sonesta Hotels, Resorts & Cruises® emphasize wellness and well-being, fostering genuine connections between staff and guests while ensuring harmony between each hotel and its surroundings. Guests can unplug in stylish rooms inspired by each hotel’s destination and enjoy a host of indoor and outdoor amenities and work-friendly spaces.
ABOUT SONESTA
About Sonesta International Hotels
Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in 10 countries. Sonesta owns, manages and/or franchises under The Royal Sonesta®; The James™, Classico Collection by Sonesta™, Sonesta Hotels, Resorts & Cruises®; MOD Collection by Sonesta™, Sonesta Select®; Sonesta Essential®, Sonesta ES Suites®, Sonesta Simply Suites®, Red Lion Hotels, Inns & Suites by Sonesta®; Signature Inn® by Sonesta; Americas Best Value Inn by Sonesta™ and Canadas Best Value Inn by Sonesta™. Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. Join now at https://www.sonesta.com/join-travel-pass. For more information about Sonesta visit Sonesta.com or to join our portfolio visit Franchise.Sonesta.com, email development@Sonesta.com or call 617.658.1596.
