Sonesta Executes 23 Franchise Agreements in Q4 2024
Feb 12, 2025 2 mins read
Newton, MA (February 11, 2025) – Sonesta International Hotels Corporation (Sonesta), the 8th largest hotel company in the U.S., today announced the execution of 23 new franchise agreements during the fourth quarter of 2024, representing growth at nine of the company’s 13 distinctive brands.
“With 23 franchise agreements executed in Q4, Sonesta maintains strong momentum in expanding awareness and building valuable relationships with owners across the country,” said Keith Pierce, Sonesta’s EVP and President of Franchise & Development. “Our commitment to a franchisee-friendly approach continues to drive growth and create opportunities for success in key markets.”
Sonesta’s continued growth underscores its success in expanding its footprint across the U.S. with a total of 71 executed franchised agreements in 2024. This is supported by a flexible and responsive model that appeals to owners seeking to enhance the performance of and guest experience at their hotels.
The 23 new franchised hotels agreements in the last quarter are distributed across nine of Sonesta’s brands, including Sonesta ES Suites® (5), Sonesta Essential® Hotels (5), Americas Best Value Inn® by Sonesta (4), Sonesta Simply Suites® (4), Sonesta Select® Hotels (1), Sonesta Hotels, Resorts & Cruises™ (1), Red Lion Hotel, Inn & Suites™ (1), Signature Inn by Sonesta (1) and The James Hotels (1).
“Sonesta remains dedicated to delivering tailored solutions that set our franchisees up for long-term success,” said Brian Quinn, Sonesta’s Chief Development Officer. “Our diverse brand portfolio and strategic fast, friendly and flexible approach benefits owners by streamlining the time from application to execution to opening.”
Sonesta provides owners with a range of options across the upper upscale, lifestyle, upscale, midscale, extended-stay and premium economy segments. Sonesta’s continued growth, owner centric
ABOUT SONESTA
About Sonesta International Hotels
Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in eight countries. Sonesta owns, manages and/or franchises under The Royal Sonesta; The James, Classico Collection by Sonesta, Sonesta Hotels, Resorts & Cruises; MOD Collection by Sonesta, Sonesta Select; Sonesta Essential, Sonesta ES Suites, Sonesta Simply Suites, Red Lion Hotels, Inns & Suites by Sonesta; Signature Inn by Sonesta; Americas Best Value Inn by Sonesta and Canadas Best Value Inn by Sonesta. Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. For more information about Sonesta, visit Sonesta.com to make a reservation or franchise.sonesta.com to explore joining our portfolio.
