Sonesta Executes 65 New Franchise Agreements In 2023
Jan 22, 2024 2 mins read
Company Continues to Grow Adding Nearly 6,000 Rooms
Newton, MA (January 22, 2024) – Sonesta International Hotels Corporation (Sonesta), the 8th largest hotel company in the U.S., announced the execution of 65 new franchise agreements in 2023, spanning 12 of the company’s 17 brands. The new agreements demonstrate the continued expansion of Sonesta’s global franchising presence with the addition of 5,697 new guest rooms.
“Sonesta’s success in 2023 was driven by our franchise development strategy and our commitment to continue strengthening our capabilities and fortifying franchisee relationships,” said Keith Pierce, Sonesta’s Executive Vice President, President of Franchise & Development.
At the end of 2021, Sonesta Franchising debuted in the U.S. with a complete platform of franchise services, hotel operations and franchise support. With significant growth in 2022 and 2023, and the recent establishment of The James lifestyle brand, Sonesta Essential focus service brand and two soft brands, Mod, A Sonesta Collection, and Classico, A Sonesta Collection, the company anticipates a strong 2024 as the company’s brand portfolio meets the needs of guests and owners alike.
“With last year’s launch of four new brands, we will continue to expand our franchising presence across several new segments in 2024,” Pierce added. “We expect our recent growth to continue as we execute deals with flexible standards and a turnaround from application to execution in just 30 days, creating a business model that is primed for conversions.”
“With hospitality ownership and operating experience, Sonesta possesses a unique viewpoint and a keen understanding of the challenges and opportunities facing our franchisees across our portfolio,” said Brian Quinn, Sonesta’s Chief Development Officer. “We leverage this perspective to help our existing franchise partners focus on their own success. This perspective also allows us to stay ahead of industry trends and identify opportunities to diversify the portfolio geographically and across brand segments.”
The 65 franchise agreement executions completed in 2023 are distributed across 12 of Sonesta’s brands. Sonesta Franchising provides franchisees with a range of options across the upper upscale, lifestyle, upscale, midscale, extended-stay and economy segments. Sonesta’s continued growth, owner centric approach, market availability and executive accessibility make it a compelling choice for owners.
ABOUT SONESTA
About Sonesta International Hotels
Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in eight countries. Sonesta owns, manages and/or franchises under The Royal Sonesta; The James, Classico Collection by Sonesta, Sonesta Hotels, Resorts & Cruises; MOD Collection by Sonesta, Sonesta Select; Sonesta Essential, Sonesta ES Suites, Sonesta Simply Suites, Red Lion Hotels, Inns & Suites by Sonesta; Signature Inn by Sonesta; Americas Best Value Inn by Sonesta and Canadas Best Value Inn by Sonesta. Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. For more information about Sonesta, visit Sonesta.com to make a reservation or franchise.sonesta.com to explore joining our portfolio.
